Our Story

Founded amongst the English countryside by two sisters that share a genuine passion and motivation to present customers with the privilege of choice. After their late father passed both began looking to challenge conventions and change perceptions around mindful drinking. Introducing new complex soft alternatives that don’t compromise taste, enjoyment or experience.

After over a year of research, sampling and sourcing some of the best products on the international market, the specialist collection and House of Clarity was born. Working closely with leading partners the brand continues to bring sophisticated options to venues and consumers throughout the UK.


We preserve golden moments by always being present

Meet The Founders

Girl looking out to view

It’s a celebration, what are you popping?
“Oh, that’s a hard one, but depending on whether I’m pairing it with a meal, I would pick French Bloom; full of flavour or Prima Pavè; as it sits well against a range of my favourite dinner dishes.”

Girl on balcony

Your go-to early evening drink?
“That would definitely have to be Saicho Darjeeling Forest Cocktail. It’s super light, refreshing and simple to make yet boasts such a varied profile. I can highly recommend it, especially for the summer months.”

Drink on bench


A powerhouse that celebrates your preferences. Remaining true to our values and leading with integrity. Different to what is on the market currently our intentions are not to be anti-alcohol but to encourage the normalisation of not drinking. We deliver quality products, captivating conversations and desirable experiences.

We work with sommeliers and mixologists to provide premium alternative options to customers and professional clients.

to remember
This truly stunning ‘zero alcohol’ bubbly brought to you by the Frerejean Frères & Taittinger family in France’s famous Champagne region, is the perfect choice for your festive appetisers. Whether you’re pregnant, or just on a health kick, this is a stunning pairing for a cheese course, or dessert, and will also work brilliantly at a birthday party or a barbecue piled high with all the treasures of the sea. Juicy fat prawns, luxurious lobster, and bucketfuls of clams and mussels will all pair magnificently with this sparkling “wine” as will dishes of smoked salmon and smoked cheese, canapés of blinis and caviar, and green vegetables sides and salads.⁠
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Three Spirit drinks are designed to enhance your night from start to finish. Vegan, gluten-free and artificial ingredient-free!  Shop now at⁠
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Making plans for 2024? We are too! We're planning on popping up at a few big events this year. Where would you like to see us? Let us know. 🎪🎉⁠
@pentiredrinks #pentire #AFDrinks #AFWine #nonalcoholicdrink #alcoholfree #alcoholfreedrinks #nonalcoholic #nonalcoholicwines #mindfuldrinking  #alcoholfreelifestyle #nonalcoholicdrinks ⁠